Your news stories that is.
Here's how it is. I'm what they call a "long format type" which means my pieces usually run around two and a half or three minutes. Most other reporters are limited to about 1:30 give or take a few seconds.
Sure, more story telling time allows me to delve deeper, illuminate personalities more fully and showcase, to some extent, a more descriptive, albeit less economic, style of writing. Added length also allows my gifted photographers and editors to incorporate a greater degree of image and sound - what I call pure oxygen - into the lifeblood of the tale.
When it's done right - the reporting finds a home in the memory and conversations of our viewers.
When it doesn't - many react with a slight movement of the thumb on their remote control... and they are gone.
That's why fewer and fewer newsroom decision makers are willing to take the risk.
Better to populate newscasts with dozens of short, snappy stories - that way if a viewer gets an itchy remote finger on one item they may just stick around for the next rapid fire offering.
A little about alot - a headline service with limited ability to relay any substantial understanding.
Consultants argue that's what a majority of viewers prefer.. and when money is on the line - businesses tend to give consumers what they WANT as opposed to what they NEED.
I'm grateful to my news director and station manager for the opportunity they offer me - the Risk they take regularly and willingly in pursuit of a story, well told.
How do you stand ? Are you willing to kick to the curb a half dozen thirty second items in exchange for storytelling which seeks to resonate beyond - who, what, where, when and why ?
| Member Comments | Total Comments: 6 |
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PBMom
Jun 27, 2007 | 10:37 PM |
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imatreat
Jun 28, 2007 | 12:47 AM |
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chassan
Jun 28, 2007 | 6:38 AM |
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skeasling
Jun 28, 2007 | 7:54 AM |
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Charlayne
Jun 28, 2007 | 8:29 AM |
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ermurrow
Jul 4, 2007 | 4:32 PM |
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For as long as I can remember, all I've cared about is telling stories about Texans and what matters to them. These days that's pretty much all I do, so I guess I'm livin' the dream. Toss in 2 toddlers and a wife and my life is full to the brim. I'm greedy, I know there are great untold stories out there and I want them all. Help me do it.
Member Since: 3/20/2007